Contemporary Research in E-Branding

Contemporary Research in E-Branding

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Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.She holds a PhD in marketing from Owen School of Management, Vanderbilt University. ... Terry Daugherty (PhD, Michigan State University) is an assistant professor in the Department of Advertising and co-director of the Media Research Labanbsp;...


Title:Contemporary Research in E-Branding
Author: Bandyopadhyay, Subir
Publisher:IGI Global - 2008-11-30
ISBN-13:

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