Event Audiences and Expectations

Event Audiences and Expectations

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Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.They have highly established social networks to access event information through word of mouth and participate in on-line forums such as warbirdz.net. ... One of the key features at these car and bike events is the prominence of car clubs a€“ which have a very strong influence over the event itself as well ... For example, the Ford Mustang is a classic car made in the USA from 1964 onwards which now has a cult-like following, with Mustang Owners Clubs in the USA, the UK and Australia.

Title:Event Audiences and Expectations
Author: Jo Mackellar
Publisher:Routledge - 2013-08-29

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