Perspectives in Social Research Methods and Analysis

Perspectives in Social Research Methods and Analysis

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This book shows students the steps involved in the research process, the various strategies for conducting a valid social inquiry, and most importantly, the persuasiveness and elegance of reliable social research. It highlights the link between academic research and the real world. Included are carefully chosen examples of each of the major methodological techniques-survey, interviews, fieldwork observations, experiments, content analysis, secondary analysis and program evaluation. Also included are selections on sampling strategies, research ethics and both qualitative and quantitative data analysis.Founder Sara Miller McCune published SAGEa#39;s first methods book, Public Policy Evaluation, in 1970. ... extended its impact in 2008 when it acquired CQ Press and its best-selling and highly respected political science research methods list.

Title:Perspectives in Social Research Methods and Analysis
Author: Howard Lune, Enrique S. Pumar, Ross Koppel
Publisher:SAGE - 2010

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