Revolution in Marketing: Market Driving Changes

Revolution in Marketing: Market Driving Changes

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academya€™s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.FACTORS INFLUENCING STUDENTSa#39; SELECTION OF CREDIT CARDS: SOME INITIAL RESULTS Charles ... interest attached to cultivating a relationship with college student target audience by credit card firms, the increasing nature ofanbsp;...

Title:Revolution in Marketing: Market Driving Changes
Author: Harlan E. Spotts
Publisher:Springer - 2014-10-23

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