The Handbook of Communication and Corporate Reputation
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwellas series of handbooks on communication and media reflects the growing visibility of large businessesa ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputationImage repair was employed to analyze Searsa#39; defense against auto repair fraud ( Benoit, 1995b), messages from Dow Corning about the dangers of breast implants (Brinson and Benoit, 1996), US Aira#39;s defense after one of its airplanes crashedanbsp;...
| Title | : | The Handbook of Communication and Corporate Reputation |
| Author | : | Craig E. Carroll |
| Publisher | : | John Wiley & Sons - 2015-06-22 |
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