The New Experts

The New Experts

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The New Experts Delivers a Practical Strategy for Recruiting a Retaining Today's Seller-Agnostic Customers. Who are these a€œnew expertsa€? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers: how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to thema€”at their 4 Decisive Moments during the purchase progression: a€c Now-or-Never Moment a€c Make-or-Break Moment a€c Keep-or-Lose Moment a€c Highly profitable Multiplier Moment The New Experts turns today's most serious business challenge into a business-building advantage by providing a no-or-low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential business leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Expert.When BMW assigned us the advertising for its pre-owned cars, we spent a lot of time listening to BMW owners. We heard things like a€œI love my BMW, a€ a€œI will never drive anything but a BMW, a€ and a€œThe only person who cares as much about theanbsp;...

Title:The New Experts
Author: Robert H. Bloom
Publisher:Greenleaf Book Group - 2010

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