The Oxford Handbook of Pricing Management

The Oxford Handbook of Pricing Management

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A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.


Title:The Oxford Handbook of Pricing Management
Author: Özalp Özer, Robert Phillips
Publisher:Oxford University Press - 2012-06-07
ISBN-13:

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