When Customers Think We Don't Care

When Customers Think We Don't Care

4.11 - 1251 ratings - Source



Not since the 'Four Ps' of E.J McCarthy have we seen such a breakthrough in marketing and customer service. Whether you're in business, a not-for-profit organisation or a government department, Richard Buchanan's latest edition ofThe Enemy Within, When Customers Think We Don't Care, presents a unique, post-modernist approach to delivering better customer service. Organisations never perish because of competitors, regulators or any other outsider. Organisations self-destruct because of their own actions drive business away. Often there is no reason for employees to want to deliver better customer service. The groundbreaking approach taken by this book is that great customer service will follow when employees can identify what is in it for them. When Customers Think We Don't Careredefines what you thought you knew about marketing. It outlines an easily implemented, step-by-step system that addresses all the key areas of an organisation's operations and it explains in practical terms how to improve then and end actions that self-destruct customer service, companies and jobs.Ending Actions that Self-destruct Companies, Customer Service and Jobs Richard W. Buchanan ... For example, eating a piece of candy is not necessarily selfish behaviour unless the act of doing so means that: 0 others cannot; 0 these othersanbsp;...


Title:When Customers Think We Don't Care
Author: Richard W. Buchanan
Publisher:McGraw-Hill Companies - 2002
ISBN-13:

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.


Click button below to register and download Ebook
Privacy Policy | Contact | DMCA